Cumplo.com

Dublin Core

Creator

Cespedes, Frank V.
Miguel, María Fernanda
Urdapilleta, Laura

Title

Cumplo.com

Date Issued

ago-2017

Subject

Empresas B
Emprendimiento
Caso de estudio
Economía de impacto

Bibliographic Citation

Cespedes, Frank V., María Fernanda Miguel, and Laura Urdapilleta. "Cumplo.com." Harvard Business School Case 818-039, August 2017.

Language

Inglés

Abstract

In August 2017, Cumplo’s Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny’s growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issued new shares for $3 million in 2015. By June 2017, Cumplo was debt-free, had achieved break-even, and had raised an additional $2.3 million.