The New Heretics: Hybrid Organizations and the Challenges They Present to Corporate Sustainability

Dublin Core

Creator

Haigh, Nardia
Hoffman, Andrew J.

Title

The New Heretics: Hybrid Organizations and the Challenges They Present to Corporate Sustainability

Date Issued

13-ago-2014

Publisher

Organization & Environment

Contributor

- University of Massachusetts Boston, Boston, MA, USA
- University of Michigan, Ann Arbor, MI, USA

Subject

B corporation
Social economy
Economy
Economic Models

Type

Article

Language

Englisgh

Abstract

Corporate sustainability has become mainstream; reaching into all areas of business management. Yet despite this progress, large-scale social and ecological issues continue to worsen. In this article, we examine how corporate sustainability has been enacted as a concept that supports the dominant beliefs of strategic management rather than challenging them to shift business beyond the unsustainable status quo. Against this backdrop, we consider how hybrid organizations (organizations at the interface between for-profit and nonprofit sectors that address social and ecological issues) are operating at odds with beliefs embedded in strategic management and corporate sustainability literatures. We offer six propositions that define hybrid organizations based on challenges they present to the beliefs embedded in these literatures and position them as new heretics of strategic management and corporate sustainability orthodoxy. We conclude with the implications of this heretical force for theory and suggest directions for future research.