Sustainable Entrepreneurship and B Corps

Dublin Core

Creator

Stubbs, Wendy

Title

Sustainable Entrepreneurship and B Corps

Date Issued

31-ago-2016

Publisher

Business Strategy and the Environment

Subject

B corporation
Economy
Social economy
Economic development
Economic Models

Type

Article

Language

English

Abstract

Sustainable entrepreneurship contributes to solving social and environmental problems through the means of successful for-profit businesses. This paper contributes to understanding how sustainable entrepreneurship is implemented by exploring an emerging new form of business, ‘B Corps’, that employs market tactics to address social and environmental issues. Through interviewing 14 B Corps, the exploratory research study found that B Corps treat profit as a meansto achieve positive societal ends, they regard the B Corp model as a tool for change, the B Corp model provides a common collective identity for internal and external validation, they are focused on societal impact rather than maximizing profits and they attempt to legitimate this form of sustainable entrepreneurship by influencing the business community and government officials. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment